Happy Honda Days: Toys

How do you get a Honda sales event to cut through holiday clutter? By tapping into childhood nostalgia and reminding people of that feeling of getting the perfect gift. To do this, we employed some classic beloved toys from the past decades across a comprehensive campaign that included broadcast, print, POP, digital, social, and radio. Authenticity was key here, so we hunted down the original toys, employed stop motion animation, and found the original voice talent - including Lee Majors for Six Million Dollar Man. As a nice bonus, the campaign was named an AdAge Editor's Pick.