Circle

How do you introduce a new crypto currency amidst the frenzy of the crypto market? Not with celebs. Not with a big QR code. But with short punchy messaging that's resonant to our B2B consumer. This OOH campaign was the global launch for Circle—a stablecoin built for commerce. We took our campaign and covered the pages of the NYT, WSJ (both analog and online), as well as other contextual placements like the Wall Street subway station and airport lounges.