I’m glad you stopped by. Let me to regale you with my advertising origin story, which started far away from the glitzy dinner parties of LA. Raised in the snowy prairies of Canada, my parents groomed me with aspirations of becoming a certified accountant. You can imagine their disappointment as I pivoted into the big world of advertising and cut my teeth at notable agencies like Ogilvy, Grey, and zig (which became CP+B Canada). My life was filled with late-night poutine and universal healthcare. But then I answered the call of LA-based agency RPA to oversee national and regional projects for Honda and other brands. There, I had the privilege of applying my 18 years of semi-obsessive compulsive creative problem solving experience. Last year, I hopped over to New York to help a data-driven start-up agency build out a small but mighty full service creative department. Now I'm back on the west coast guiding and shaping creative for luxury automaker, Genesis. When I'm not helping launch a new vehicle or the masterbrand for a crypto company, I'm deeply involved in developing DEI initiatives and nurturing young creative talent. I am deeply passionate about the many different facets of advertising today. So let's talk some more.
TL;DR:
• built out and onboarded a net new creative department of cross disciplinary creatives.
• managed a team of 12 creatives across 3 brands.
• oversaw the creative development of a global Olympics social campaign for Meta.
• helmed numerous vehicle launches for Honda, including their national HR-V and Civic campaigns.
• developed the very first VR and AR campaigns for Honda.
• implemented a variety of agency DEI initiatives, including an “Allyship at Work” playbook, Pride Zoom backgrounds, speaking and moderating various panel discussions, active involvement in two ERGs, and spoke at the 2021 3% Conference.
Hello:
paul@paulstephenfung.com
linkedIn.com/paulfung
Clients:
American Express / Apartments.com / Best Buy / BMW / Burger King / Canadian Diabetes Association / Canadian Tire / Capital One / Circle / Cisco Systems / Dairy Queen / DHL / Dove / E*Trade / Farmers Insurance / Genesis / GlaxoSmithKline / Greenies / Guinness / Honda / IBM / IKEA / Invesco Trimark / Jarritos / Koodo Mobile / LoopNet / Meta / MINI / Pfizer / Research in Motion / SKYN / Stearns & Foster / Telus / Tempur-Pedic / Toronto Tourism / Yellow Pages
Agency:
2022-Present
Freelance
Creative Director
Los Angeles, CA
2022
Performance Art
Creative Director
New York, NY
2014-2022
RPA
Associate Creative Director
Los Angeles, CA
2011-2014
Freelance: TAXI / TAXI 2 / Y&R / Leo Burnett / Bensimon Byrne
Senior Copywriter
Toronto, Canada
2009-2011
CP+B
Senior Copywriter
Toronto, Canada
2006-2009
GREY
Copywriter
Toronto, Canada
2003-2006
Ogilvy
Copywriter
Toronto, Canada
Recognition:
One Show / Clios / Webby Awards / ThinkLA / Shorty Awards / Communication Arts / Addy Awards / Applied Arts / Digital Marketing Awards / National Advertising Awards / Canada Cannes Young Lions / Canadian Marketing Awards / DMA Echo Awards / Caples Awards / Adweek / Creativity-Online / Lüerzers Archive
Education:
Humber College: Media Copywriting
University of Manchester Business School: International Marketing
University of Calgary: Bachelor of English + Bachelor of Marketing
